Bringing Campaign Assets to Life
A series of four animated videos created for Pets at Home as part of my current role.
Using campaign assets provided by Pets at Home, I developed the supplied photography and design elements into engaging motion pieces for in-store digital screens.
The aim was to bring the static assets to life through considered movement, pacing and transitions, creating impactful visuals designed to grab attention in a busy retail environment while maintaining the original campaign's look and feel.